What Do People Click On When They're Purchasing For Sex Toys?

At Asextoys.com we use technologies named heatmapping to show us probably the most popular regions of pages. Heatmapping places little coloured locations across a page, corresponding to how frequently they are clicked. Utilizing this information, we can see how the layout of a web page or list is often enhanced.

So by way of example, a heatmap of the left-hand navigation on our homepage looks one thing like the picture on the left.

Nevertheless, lately, I was running a heatmap of our Sexy Lingerie page, and noticed one thing odd. Persons clicking on the images have been clicking in, let’s say, rather particular regions from the image. It looked to me that by far the most well-known regions on the image have been either the boobs or crotch (see appropriate).

Now, this could have just been a function from the form of lingerie becoming modelled - so I decided to test it!


To test it, I took a number of our most popular underwear, and started heatmapping on the item page themselves. So when guests click the image to see a bigger version, what are they most considering, eh?
Is everyone noticing a theme? That one particular around the right's rather unique.

Is it the same on other solutions, I wondered?

When I very first ran the test around the Men’s Underwear, there was, nicely, a related pattern (do you feel they know some thing we do not?).

So I believed I’d attempt a heatmap on a sex toy...

The Fleshlight Sex within a Can Lady Lager image has plenty of issues to click on, and we've a promotion at the moment going on this solution so it is acquiring numerous pageviews.

You’d feel it will be all-orifice, all the time. I even had a terrific “someone located the clitoris!” joke lined up. But you’d be incorrect! It turns out; clients taking a look at Fleshlights are far more serious about the canal’s internal texture than the orifice.